One look in my wardrobe and you’ll realise I’m a huge fan of White Stuff. The good news is. we have a fabulous store in Nottingham, complete with tea & biscuits, comfy armchairs and cinema room! So, when I heard White Stuff had launched a brand new homeware range, it gave me the perfect excuse for a cheeky little visit to my favourite store!
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White Stuff, Nottingham.
Source: White Stuff Website
White Stuff, Nottingham, is off the main drag, tucked away along one of the City’s most popular shopping streets, Bridlesmith Gate. The trademark exterior with it’s thoughtful and creative window displays, whilst enticing, give little hint of the delights and surprises that lie within.
I do love shopping in this store. Which is saying something, because my friends and family will confirm I’m really not a fan of clothes shopping. I much prefer poring over kitchenware, soft furnishings and furniture or browsing in bookshops. However, White Stuff is one of the few clothing stores I will happily visit. Why? Firstly, because White Stuff is ‘me’: I love the colours, patterns, styles, accessories, shoes, handbags. Given the chance, I could spend some serious money in the store because I like most of it! Case in point: Mr T feels confident enough to go in there and buy something for me…without me! Secondly, I love the sizing: I’m a 10 in White Stuff, compared to a 12 most other places, (result)! Thirdly, White Stuff in Nottingham isn’t just a shop, it’s an experience. Even if I’m not planning on buying anything, I’ll often pop in because it’s such a lovely place to browse. It’s one of my ‘happy places’.
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The White Stuff experience.
Stepping across the threshold of White Stuff, Nottingham, is like stepping into the home of a much loved great aunt, filled with lovely old pieces of furniture and accessories. It embraces you like a warm hug. It’s familiar and cosy. There’s even a little tea trolley by the door with thermos flasks of hot drinks and biscuits. Time your shopping trip just right and you can ‘take the load off’, sipping a cup of tea in an old armchair as you watch the world go by.
Cosy armchairs and a trolley filled with hot drinks greets you as you enter the store
Upstairs, you can settle into an armchair and leaf through a book or two.
Once you’ve had a swift cuppa and browsed around the rails of gorgeous women’s clothes and accessories on the ground floor, it’s time to venture up the grand staircase, passing quirky framed paintings as you ascend. There’s more womenswear on this floor (and why not!) as well as menswear. You’ll also find the brand new White Stuff Home Collection, (more on that later).
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The first floor is my favourite part of the store. There are some wonderful surprises here and I’m not just talking about the beautiful clothes and homewares or the old-fashioned cash registers and wall lines with jars of traditional sweets.
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So what’s so special about this particular store? Let me start with the changing rooms. They are not just my favourite changing rooms in Nottingham, they are my favourite changing rooms anywhere. They’re designed to look like that much loved great aunt’s street. The painted wooden doors of the ‘houses’ are different styles and colours and overlook the paved ‘street’. There’s ivy trailing up the walls, hanging baskets, benches, drainpipes and a blue sky above. Someone’s even put a wheelie bin out and a wire basket of empty milk bottles. Behind the front doors, you’ll find the entrance halls (changing rooms), each decorated to reflect a different style or era. Over the years, I’ve stripped off in every decade.
I absolutely love the changing rooms! Every front door and interior is a different style and era.
As if getting changed in someone’s entrance hall weren’t enough of an experience, just around the corner there’s a cinema. How cool is that? If your kids are fed up of being dragged around the busy streets of Nottingham, they can settle into one of the cinema seats and watch a film. As well as giving the kids a ten-minute breather from mum’s shopping trip, you can also hire the cinema room for parties.
Looking for something different for your next children’s party? There’s even a cinema for hire.
Not content with offering it’s customers a cinema room and a replica of my mum’s street, there’s even a little cafe area with self-serve coffee and tea making facilities, biscuits and free Wifi. Simply help yourself to refreshments, pop a donation in the honesty box and settle down to peruse your purchases.
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Thirsty after a busy day shopping? Help yourself to drinks and nibbles in store (simply make a donation in the honesty box).
Once you’ve refuelled, you can either wander over to the piano and have a little sing-along, or you can check out the store’s latest arrivals, the White Stuff Home Collection.
Fancy tinkling the ivories during your visit?
The White Stuff Home Collection.
As expected, the Nottingham store’s display of White Stuff’s newly launched Homeware ranges, the ‘Indigo Collection’ and ‘Coral Collection is stunning. The shelves and tables are beautifully arranged and bursting with texture and colour.
The new collection is a visual feast, boasting colourful soft furnishings, textiles and hand-made ceramics which are guaranteed bring a touch of Hygge to any home. The inky blues and coral-blush shades of the beautifully textured cushions and sumptuous throws will certainly inject colour into your home and give your sofa a new lease of life.
You can see the New White Stuff Home Collection HERE.
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Over to you.
Do you have any favourite places to shop which are ‘more than just a shop and are an experience’? Do you like to shop at White Stuff? Why/Why not? What do you think of the new White Stuff Home Collection?
As always, I’d love to know what you think.
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This is a collaborative post. As always, all words and opinions are my own honest assessment.
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I'm a child of the '70's! I love the 'Retro' revival we've been had in recent years. Have a look at some of the retro touches I've added to my own home.
Oh my, this could just be the coolest shop EVER!! I love it! You’re so lucky to have this place on your doorstep. Now I’m off to check out if they have one near me (as I just moved house yesterday!)
They are definitely the best changing rooms in the world. I have several photos of them in my phone cache. I’m not a big fan of their clothes patterns and cuts – I see the appeal but it’s not my style. However, despite this, I still go in! So there you you go – that’s testament to your statement that it’s more than a shop, it’s an experience – cos I never buy anything yet I still like to wander. Although, I am loving their new homeware stuff
Maybe that’s because you haven’t reached my age yet, you young whipper snapper! You’ll wake up and suddenly feel the compelling urge to join the White Stuff wearing army 😉 Thanks for your lovely comment – it really is an experience!
Oooh that store is amazing! Almost worth me making a special trip up for it! I didn’t realise White Stuff did homewares too, I will have to go check them out 🙂 #HomeEtc
Oh I love this! What an amazing space, I could spend hours and would not want to leave. I didn’t realise White Stuff had launch a homeware range, it does look beautiful, will need to check it out properly.
This looks absolutely beautiful, I can’t believe it’s White Stuff!! I’m so envious you have such a gorgeous shop, my one in Bromley is not nearly so exciting. Thank you so much for sharing X #HomeEtc
It’s SO fabulous Jane!!!!!! I’d literally be spending every waking hour in there!!!! Gah — what with that and HomeSense!! My bank balance would get a hammering!!! LOVE the changing room doors especially!!! Awesome 🙂 xxx #HomeEtc
You know, this was a post I was really looking forward to sharing with the #HOMEETC faithful because I had a feeling they’d fall in love with this quirky little store too. I’m so glad you like it!
Welcome to Maflingo ('flamingo', for those who can say it). I'm Jane: wife, mum, and self-confessed bargain-hunter with a passion for interior decorating, DIY, money-saving, decluttering and all things creative. I hope you'll make yourself at home in my little corner of the internet with it's 'pretty things', tips and reviews and my random musings on life. My e-mail address is: info@maflingo.com
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