How my NUS card tip hit the headlines, angered the trolls and went viral.
When I clicked publish on ‘Money-saving trick: How to get an NUS Student Discount Card. a few weeks ago, I had no idea it would lead to the craziest day of my blogging life!
The NUS card tip.
For those of you who didn’t read my NUS student discount card post (HERE), it explained how you could apply for an NUS card (£12) by signing up to cheap (less than £20) eCareers courses on discount websites like Wowcher and GoGroupie. NUS cards give you access to all sorts of deals and discounts, including cut-price cinema tickets, free access to Amazon prime for 6 months, half price Spotify premium and much more.
I picked up this brilliant tip from fellow blogger Andy Webb, who blogs at Be Clever With Your Cash. Eager to save money, I signed up to an eCareers Healthy Cooking course, applied for an NUS card and within the first month of having it I’d covered the cost of the course and card and saved almost £100.
Hitting the headlines.
A few hours after my NUS card post went live, I happened to look at my statistics and noticed there’d been hundreds of extra hits on that page. Closer inspection revealed the traffic was coming from the Mail Online website, one of the most popular websites in the UK. Why was I getting hits via the Daily Mail’s online website? Had the paparazzi snapped a picture of me without my makeup on? Had I offended someone on my blog? Had they found out I’d failed to keep most of my New Year’s Resolutions?
I immediately clicked across to the Mail Online website to see what was going on. I stared at my computer screen in disbelief. There on the front page of the Mail Online was an article all about my NUS card tip! It was posted within a few hours of mine going live! To say I was shocked was an understatement. I was also a little bit freaked out. I hadn’t approached them about my story and they hadn’t approached me. Yet, there in black and white (and NUS card blue), was an article about my money-saving tip, complete with sensational headline, ‘Revealed: The student hack that can save YOU hundreds of pounds (and you don’t need to be at university to take advantage)‘.
In black and white.
I clicked through to the article, slightly disturbed to see my name in print:
Money saving mum Jane Taylor recently revealed the trick on her blog, saying that anyone can get their hands on the discount card by registering for an discounted online course through a site such as Groupon.
I read the post with an increasing sense of unease and incredulity, questions pinging through my mind:
1. How did they find my post? It’s not like I have millions of followers!
2. How did they write it so quickly? I’d only published it a few hours earlier. Mind you, as my mate Emma at Island Living 365 pointed out, they could write it quickly because they basically used mine as a template! Plus, in their haste, they obviously didn’t check it properly for spelling mistakes and grammatical errors …Just saying!
3. Are journalists allowed to write about me and my article without even asking my permission? When I wrote the NUS card post, I contacted Andy and asked if I could share his tip with my readers. I credited him with being my source and added all of his blog and social media links at the end. That’s the polite thing to do, right? At least they put a link to my own NUS card blog post at the end of the article.
Angering the trolls.
Although it was amazing to see my page views surging towards a new record, it was still a bit unsettling. I felt even more uncomfortable when I made the mistake of reading the comments at the foot of the Mail’s article. They ranged from neutral to vitriolic. Thankfully, most of the aggression was directed at the Mail journalist, rather than me. Some readers were upset because the article suggested it was a way of ‘cheating the system’ rather than it being about finding a cheap course which made you eligible for an NUS card. Plus, because the journalist said they’d contacted the NUS for comment and because the Mail has such a huge readership, commentators were angry that it might ‘close the loophole’, so to speak.
That’s when I started to panic! What if my well-intentioned tip to help people save money backfired? What if the NUS did stop eCareers course students applying for NUS cards? What if people paid for a course, only to find they were no longer eligible for a card? What if they ended up losing money because of me, instead of saving it? I quickly edited my blog post to advise readers to always check the NUS website first before paying for an eCareers course, then spent the rest of the day checking and rechecking the NUS website!
It wasn’t over yet! I had a few sarcastic comments on my own blog and on my facebook page as well. They said things like ‘Well done! You’ve spoilt it for everyone!’ ‘You should be ashamed of yourself.’ The thing is, I was worried the NUS would withdraw the eCareers option. However, at the end of the day, that wouldn’t be my fault. I’d only shared my NUS tip with a couple of hundred readers: it was the Mail Online that shared it with thousands!
By the end of the day, my nerves had finally settled, helped by the fact I’d stopped reading the comments at the end of the Mail Online article! I’d also had almost 3,000 page views, three times my previous record! Plus, more than 300 people visited the NUS card application page from my website so it had obviously been useful.
Over the next few days, the hits from the Mail Online slowed to a trickle and normal service resumed.
It was the craziest day of my blogging journey so far. The day I made the front page of the Mail Online, went viral (well, at least for me!) and picked up my very first trolls!
Over to you.
If you’re a blogger, have any of your posts gone viral or been picked up by the national media? If so, which ones? Have you ever been attacked by trolls? What’s been the craziest day of your blogging life? As always, I’d love to hear from you.
Yes, I had over 30 page views after my Pembrokeshire post got picked up by their local rag. People were so enraged I’d alerted the rest of he country to this beautiful spot that they’d rather keep for themselves. I was receiving soggy rarebit in the hate-mail for days. I was terrified!
Lol. All publicity is good publicity. 😉
Are you pulling my leg about the Rarebit, Alex?!!
Ahhhh, I remember that day well! By the way did you ever contact the Daily Mail? I get some lovely troll comments on my blog because of the topics I sometimes cover. Some have been really nasty which can shake you up a bit but then you just have to remember that they are just bullies.
I didn’t contact the Daily Mail…I don’t think it would make a difference TBH! Oh, its horrible when people say nasty things. I forget that we don’t get to see the things said to fellow bloggers by trolls…Because, quite rightly’ they don’t deserve to be published!
Well done that’s fantastic that your tip went viral! I shouldn’t expect that they’d take it down – after all, you’ll be increasing sales to eCourses (hopefully people may even learn something along the way) and increasing the chance of somebody purchasing on an NUS discount. From a business perspective, I don’t think they’d mind. It also just goes to show that for all hard effort, some things are just about good timing and a good topic. Well done lovely Xx
Aw, thanks Kelly! Andy’s a star for spotting it in the first place. I’m loving saving money with it!
I can’t believe people complain about a good deal. They must have too much money…thus said I wonder if all trolls are RICH.
This is the problem with the Mail – the comments are guaranteed to be vile, but the publicity is good for your blog… I wouldn’t put myself forward for it just because of knowing what the trolls are like, but the thing is, you didn’t even have a choice! I can understand your worry about the deal being pulled, but you were right: it wouldn’t have been your fault. 🙂
hehe that made me chuckle Jane. the minute you hit the daily mail, you’ve made it! people get so het up online too when you read the comments on any daily mail article. pinch of salt i say 😉 x
I’ve had a few viral posts in my time. The first ever was still my favourite, which was a charity campaign supporting another blogger going to the US for Save the Children. I kid you not I got 96K page views on that post in a week! The just before Christmas I wrote about Operation Christmas Child on the Huff Post and that went pretty viral, obviously no idea about page views but it got around 150 comments – most nasty! Mich x
96k! Wow! You’ll have to send me a link to that post, Mich. 3k is viral to me but that’s huge!! Yep, when I was planning my own operation Christmas Child post, I noticed some of the nasty comments about the entire concept….Really sad.
I can’t believe you got trolled for sharing such a great tip! Some people are just always angry and they will have a go at anything. You have helped a lot of people save shed loads of money with that post and hopefully you got some lovely new readers out of it as well. You must feel like you’ve arrived as a blogger after your first viral post!
Funnily enough I heard this tip the other day from one of my NCT friends! So people clearly read the Mail article and now are passing it on—I’m kind of judging her for reading the Mail now 😉 #fortheloveofBLOG
Lol! I seem to be on their mailing list now!!!!
That’s so crazy – I had no idea this had happened!! How is it ok for them to use your content without permission?! Great for page views I guess but still pretty cheeky! Thanks for sharing this on #fortheloveofBLOG x
That’s insane! Can they publish that without speak to you? I guess you put your posts out there so why not? I think it is a brilliant tip! I was most upset about loosing my NUS card when my university course ended. Pretty tempted to utilise this fabulous tip. Thank you very much. Obviously I will check the website first 😉
Thanks! Definitely go for it! I’ve saved so much already!
Firstly, well done on an amazing number of page views and secondly, trolls are just people with way too much time on their hands, their comments are empty and not worth listening to. 🙂
That must have been one crazy day! You should never have read the DM comments, It’s a dark, dark place! Well done for getting out there and getting the views and surviving the trolls. It can only make you stronger. My blog is so small if I get a surge of 70 views in a day (It’s happened twice) I panic as to who I’ve upset or whati did wrong ? #fortheloveofblog
Urgh ignore the Daily Mail trolls hun and the comments, that paper has such a bad rep for negative comments, poor spelling and grammar. Like you, I would be shocked too, but I think I would secretly revel in the fact I had so much traffic and had caused a little bit of a internet sensation. Claire x